Cosmote TV takes back Serie A rights in Greece
Cosmote TV, the pay-television broadcaster in Greece, has acquired exclusive domestic rights to Italian soccer’s Serie A until the end of the 2023-24 season.
Under the three-year agreement, the broadcaster will provide coverage of 380 matches per season on its Cosmote Sport channel, and 10 games per matchday.
The deal was struck with Infront, the international sports marketing agency now responsible for the distribution of rights to Serie A around the world.
Cosmote replaces rival Nova Sports, which held rights since the 2018-19 season.
Nova had taken over from Cosmote after the latter’s long-standing Serie A broadcast deal in Greece came to an end.
In its previous rights deal for the Italian top-flight, Cosmote was paying around €2.5 million ($3 million) per year.
Cosmote’s Serie A rights add to its portfolio of soccer content which includes European soccer’s prestigious Uefa Champions League (and the second-tier Europa League), England’s FA Cup knockout competition, Portugal’s Primeira Liga and the Russian Premier League.
Serie A awarded Infront a three-year contract to distribute its international rights in April in a deal valued at €139 million per year, or €417 million over the course of the contract, from 2021-22 to 2023-24, and covering all territories except the US and the Middle East and North Africa.
In recent months, the league has concluded a host of rights deals in Europe with Sport TV in Portugal, C More in Sweden and Finland, Eleven Sports (Poland), Blue+ (Switzerland), Arena Sport (Balkans) and A1 (Bulgaria).
The 2021-22 season kicks off on 21 August and stadiums will have 50 per cent capacity from the start of the campaign.
The figure was set by the Italian government, which also stated that only vaccinated people can attend games.
However, the FIGC has called for the authorities to allow the reopening of stadiums at 100 per cent capacity to those who are fully vaccinated.
In other Serie A developments, the league has named cryptocurrency platform Crypto.com as its technology partner for the upcoming season.
The Hong Kong-based firm’s branding will be displayed in television graphics for VAR and goal-line technology.