Indian Super League gains international exposure in OneFootball deal
The Indian Super League, the country’s top-tier soccer competition, has today agreed an international rights deal with OneFootball, the expanding digital soccer platform, for the rest of the season.
Under the agreement, OneFootball will show the league in over 200 countries outside the Indian subcontinent for the first time.
From this season, which got underway last week, the streaming platform will provide free coverage of live matches and highlights.
All 11 ISL clubs will gain access to OneFootball’s audience, claimed to be over 100 million monthly active users around the world.
All live and on-demand footage will be available on smartphone and tablet devices via the OneFootball app, as well as on desktop via the OneFootball website.
OneFootball adds the ISL to a rights portfolio that has been bolstered in recent weeks with the addition of Brazilian cup soccer and a partnership with the European Leagues to broadcast nine competitions in the continent including the top-flights in Denmark, Poland, Norway and Switzerland.
Nikolaus von Doetinchem, OneFootball vice-president of OTT and media rights, said: “The Indian Super League is a young and rapidly growing competition. OneFootball will be the place for Indian football fans around the world to watch their teams from back home and for a larger international audience to discover ISL for the first time.”