Betway increases tennis presence with Rio Open sponsorship
Betway, the international online betting operator, has been named as a sponsor of the Rio Open, an event on tennis’ ATP Tour in a two-year deal.
The company will serve as a premium betting partner of the next two editions of the tournament in 2022 and 2023, with the agreement including association rights as well as prominent courtside branding across all match courts.
Betway will also be integrated into the tournament’s social media and digital channels, with the brand and the event to collaborate to produce content.
The Rio Open is the only ATP Tour 500 event in South America and the only ATP Tour event in Brazil but has not been held this year due to the ongoing Covid-19 pandemic.
Betway has strategically entered the tennis market over the past year and signed up as a sponsor of multiple tournaments including the European Open, the Generali Open, Nordea Open, Miami Open, Noventi Open and the Mercedes Cup.
Anthony Werkman, Betway chief executive, said: “Adding to our existing portfolio of tennis sponsorships, we’re delighted to become a premium partner of the Rio Open. The tournament is always contested by the sport’s top talent and having an association with it marks another proud moment for the Betway brand.”