Sportfive secures Suzuki Cup broadcasters in Singapore, Hong Kong and Philippines
The Asean Football Federation, the governing body for soccer in Southeast Asia, has agreed broadcast rights deals in Singapore, Hong Kong and the Philippines for the upcoming Suzuki Cup, the national teams tournament in the region.
In agreements brokered by Sportfive, the international sports marketing agency which is the exclusive commercial partner of the competition, Mediacorp, Hong Kong Cable Television and TAP DMV have secured rights in Singapore, Hong Kong and the Philippines, respectively.
Under the terms of the deals, the media partners will distribute and broadcast all 26 matches of the delayed Suzuki Cup, including the group stage and two-legged semi-finals and final.
Previously announced broadcasters in the region include Radio Television Brunei, RCTI Indonesia, Champions TV, Vidio (Indonesia), Astro (Malaysia), SBS (South Korea), BBTV Channel 7 (Thailand), and Next Media (Vietnam, Laos, Cambodia and Myanmar).
The tournament was originally scheduled to be played last year but was postponed due to the coronavirus pandemic.
Taking place in Singapore, the Suzuki Cup will begin this Sunday and run through to the final on 1 January.
All matches bar the final will be played at the National Stadium in Kallang, with the final to be staged at the Bishan Stadium in Bishan.
Malcolm Thorpe, Sportfive managing director for south-east Asia, said: “We are delighted to welcome Mediacorp, HKCTC, and TAP DMV as official broadcasters of the AFF Suzuki Cup.
“The continued interest in the event from major broadcast partners clearly demonstrates the attractiveness of the Suzuki Cup across Asia, and not just in the ASEAN region. We look forward to working with these experienced media partners to deliver one of the most highly anticipated editions of the tournament to all our football fans in these regions.”