>For some brands, Formula One sponsorship provides a platform to market themselves to a global audience. However, there is a large proportion of sponsors in the sport that sign deals to transcend ‘badging’ and displaying logos on a car. Partnerships are established in which brands provide teams with specialist services which will enhance the teams performance throughout the season.
Sportcal Sponsorship has analysed all 229 team deals across the 10 teams participating in the 2018 FIA Formula One World Championship. A team fact file accompanies the list of sponsors for each team, with the sponsors broken-down into categories.
The teams have also been ranked in three different categories: estimated sponsorship revenue; number of sponsorship deals and estimated title sponsor value.
The data has been presented to show the leading brand industries and the leading nations with regards to where a brand is headquartered.
1. OVERVIEW
2. EXECUTIVE SUMMARY
3. FORMULA ONE
4. ALFA ROMEO RACING
5. ASTON MARTIN RED BULL RACING
6. RICH ENERGY HAAS F1 TEAM
7. MCLAREN F1 TEAM
8. MERCEDES AMG PETRONAS
9. RED BULL TORO ROSSO HONDA
10. RENAULT SPORT FORMULA ONE TEAM
11. SPORTPESA RACING POINT
12. SCUDERIA FERRARI
13. ROKIT WILLIAMS RACING
14. TEAM SPONSORSHIP SUMMARY
15. SOCIAL MEDIA FOLLOWERS
16. ACTIVE INDUSTRIES
17. BRANDS HQ
18. RACING CALENDAR
19. LOCATION, LOCATION, LOCATION
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