The Business of Formula One
Ahead of the 2020 Formula One season, Sportcal has analysed all deals focused on media and sponsorship for the whole series and competing teams participating in the 2020 FIA Formula One World Championship. A team fact-file accompanies the list of sponsors for each team profiling deal values, sectors and inventory.
For some brands, Formula One sponsorship provides a platform to market themselves to a global audience. However, there is a large proportion of sponsors in the sport that sign deals to transcend ‘badging’ and displaying logos on a car. Partnerships are established in which brands provide teams with specialist services which will enhance the teams performance throughout the season.
Sportcal has analysed all 245 team deals across the 10 teams participating in the 2020 FIA Formula One World Championship. A team fact file accompanies the list of sponsors for each team, with the sponsors broken-down into sectors and partnership categories.
•PAGE 3: OVERVIEW
•PAGE 4: EXECUTIVE
SUMMARY
•PAGE 5: BACKGROUND
•PAGE 6: NEW FOR 2020
•PAGE 7: FORMULA ONE
SPONSORS
•PAGE 13: FORMULA ONE
MEDIA
•PAGE 16: ALFA ROMEO
RACING
•PAGE 20: ASTON MARTIN
RED BULL RACING
•PAGE 24: HAAS F1 TEAM
•PAGE 28: MCLAREN F1
TEAM
•PAGE 32: MERCEDES AMG
PETRONAS
•PAGE 36: SCUDERIA
ALPHATAURI
•PAGE 40: RENAULT SPORT
FORMULA ONE TEAM
•PAGE 44: BWT RACING
POINT
•PAGE 48: SCUDERIA
FERRARI
•PAGE 52: ROKIT WILLIAMS
RACING
•PAGE 57: TEAM
SPONSORSHIP SUMMARY
•PAGE 59: CSM – NEW
BRANDS ON THE BLOCK
•PAGE 61: SOCIAL MEDIA
FOLLOWERS
•PAGE 64: ACTIVE
INDUSTRIES
•PAGE 65: BRANDS HQ
•PAGE 68: RACING
CALENDAR
•PAGE 69: GRAND PRIX
TITLE SPONSORS
•PAGE 70: LOCATION,
LOCATION, LOCATION
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