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06 Jun 2019
A recent announcement by Endeavor, owner of IMG, that it is proceeding with a long-awaited IPO has provoked a backlash from some commentators. Do they have a point?
28 Feb 2019
Partnerships with all of the international winter sports federations are positive in that they enable sponsorship cross sales and innovation in technology, so vesting World Cup skiing rights with one entity would have similar benefits, Infront’s Bruno Marty argues.
19 Dec 2018
After more than 20 years of growth, the mass participation events sector is faced with unprecedented challenges and must change to attract new brand partners, says Craig Dews, Limelight Sports Group’s CEO.
03 Aug 2018
Sports teams and brands are becoming more appreciative of the social media impact of their sponsorship deals, especially as more commercial opportunities become available, according to the UK arm of GumGum Sports, an agency that uses artificial intelligence to measure return on investment.
Showing 1 to 4 of 4 entries