No search performed.
31 Mar 2021
Sandy Milner, co-founder and partner of Bright Partnerships, the UK-based sports and lifestyle marketing agency, reflects on how Formula 1 has sought to attract a new breed of fans with the aid of technology.
10 Dec 2020
The concept of fan engagement has taken on a life of its own in the modern sports world and, as Tariq Saleh discovers, it has never been more important or rewarding.
10 Dec 2020
Repackaged clips, highlights, documentaries, athlete-led work-outs and archived matches – Susan Lingeswaran explores how broadcasters and rights owners kept audiences engaged during the suspension of live sport and beyond by turning to non-live content to fill the void.
04 Nov 2020
Brian Herbst, senior vice-president, media and productions at Nascar, tells Simon Ward about navigating the challenge of coronavirus, and the big changes for 2021.
01 Oct 2020
Bundesliga International chief executive Robert Klein talks Jonathan Rest through the German top flight's global broadcast picture in a brutal sales climate.
28 Aug 2020
Remote production studios, socially distanced broadcast trucks, fake fan noise and commentators on Zoom - Euan Cunningham explores how Covid-19 has affected live sports coverage.
07 May 2020
Founder and chief executive Henry Birtles, and managing director Frank Sale, talk to Euan Cunningham about the rise of HBA Media, amalgamating the presentation of top horse races and improving media coverage of this most traditional of sports.
11 Jul 2019
More consumers worldwide now pay for OTT video services than subscription television, with sport the most popular live category, and accessibility and quality of content and delivery, as well as the price point, are key factors, according to Grabyo.
04 Jul 2019
Sports-wise, cricket still remains the most popular sport watched on television, with a 69 per cent viewership share in 2017. However, local sport kabaddi is fast gaining share, while wrestling and soccer remain popular.