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25 Oct 2018
The US Supreme Court ruling in May that the prohibition of sports betting is not consistent with the US constitution has opened up a potential goldmine for US sports leagues.
03 Aug 2018
Sports teams and brands are becoming more appreciative of the social media impact of their sponsorship deals, especially as more commercial opportunities become available, according to the UK arm of GumGum Sports, an agency that uses artificial intelligence to measure return on investment.
14 Jun 2018
With the 2018 Fifa World Cup now under way, Christian Fizia analyses 386 national federation deals covering the 32 teams competing at the tournament. This Sportcal Sponsorship insight takes an in-depth look into the leading brands, industries and sectors that make up the national sponsors, as well as the kit suppliers that will be on display in Russia.
05 Jan 2018
England’s FA is ready to help sponsors find their feet with women’s soccer, says Marzena Bogdanowicz, head of marketing and commercial for women’s football
15 Sep 2017
Adopting a two-year cycle for the Volvo Ocean Race will enable the most high-profile round-the-world sailing event to visit more markets and attract mainstream sponsors, but the event will not be compromising its core DNA as it is “no longer chasing the money.”
04 Aug 2017
With this year's NFL games in London looming, Sportcal Insight spoke to Melissa Brown, NFL UK’s vice-president of commercial partnerships, about the league's long-term commercial ambitions.
03 Aug 2017
In the run-up to the new 2017-18 soccer season, we analyse the playing shirts of all 38 clubs in the top divisions of England and Germany to track the development of club sponsorship in each league.