The executive director of Eurovision Sport tells Simon Ward he is taking leave of the EBU subsidiary at a time when it is well placed to continue innovating and adapting, service established federation partners, and compete for premium rights in the future.

Millions - perhaps even billions - of sports fans have seen Deltatre’s work, but practically none of them have heard of the company. But after 32 years, co-founder Giampiero Rinaudo has no plans to change a winning formula.

There are ever more agencies in sports marketing, but still “plenty of business” for the most successful, while sponsors are increasingly open to creative campaigns, says Steve Martin, global chief executive of UK-based M&C Saatchi Sport & Entertainment.

Discovery's recent, blockbuster, $2-billion, 12-year deal for the PGA Tour outside USA underlined its global ambitions. It's also an indication of the 'future model' for the consumption of sport, says JB Perrette.

Europe and Asia still lag behind USA in carving out digital sports rights for exploitation on non-linear platforms, but it’s not always necessary to have dedicated rights to offer appealing content, says Infront’s Christoph Heimes.

A commitment to creativity to “earn attention” is essential in sports marketing, which, using platforms such as social media, is now far more innovative and progressive than it was a decade ago, and indeed "way ahead" of advertising agencies and traditional media in the use of technology, according to Octagon UK’s Joel Seymour-Hyde.

We're on the brink of a golden age of sponsorship, says Giles Morgan, the former head of sponsorship at HSBC. Just as soon as we learn to negotiate the new channels of communication with sport's fans.

After landing heavyweight additions to its media rights offering, how will IMG monetise the investments and how is it safeguarding itself against the evolving broadcast landscape? Ioris Francini, co-president of WME and IMG, lifts the lid on the agency’s strategy and roadmap.

Having learned to live with its old adversary, pay-TV, how can the EBU withstand the new challenges of a fragmenting broadcasting market? Stefan Kürten, the EBU's director of sport, believes he has the answers.

Shaun Whatling, the poncho-wearing chief executive of strategic consultancy Redmandarin, tells Sportcal Insight about the western construct of the brand, how to work with Olympic sponsors, how to stand up to Dentsu and why Australians are psychologically well-equipped for life