Showing 1 to 10 of 25 records |
As we look towards the end of 2020, and how we have adapted to our new surroundings in a Covid-19 landscape, will there ever be a case to be made that it was a good year for the sports industry?
Sarah Dawson - 04 Nov 2020
Why I'm giving 2020 a 'B' for optimism
Sport will come through this crisis but it could take a few years to get back to where it was
Nigel Currie - 02 Jul 2020
How will sport adjust to life after Covid-19?
More than ever, dealing with the media should not be treated as an optional extra; it is a skill that any professional athlete should be taught to master
Tim Jotischky - 24 Jul 2019
What price should athletes put on their media profile?
Football properties, football clubs, rights-holders are winning, because they're able to offer unique and engaging content to fans
Giorgio Ricci - 11 Jul 2019
Branded content opportunities for clubs
The values represented by the IOC are canonical, which perhaps explains why the Olympic partnership news is handed down like tablets of stone. So, when the IOC heralds a new joint category, it’s big ‘news’.
Shaun Whatling - 27 Jun 2019
The IOC's new joint partner category
Most companies live with inconsistencies, tensions and internal contradictions – it’s the nature of corporate life. So why expect more from Nike?
Shaun Whatling - 03 Apr 2019
Nike: Just do it?
Sponsoring one of the richest clubs in world football while in receipt of foreign aid is a recipe for criticism, with some sceptics likely to point to a dubious prioritisation of funding
Edward Harvey - 12 Jul 2018
The Arsenal-Rwanda controversy
Consumers want brands to be authentic and appeal to wider, younger audiences and in turn, brands are looking at ways to be creative while also maintaining their appeal to a mass audience
Richard Payne - 26 Jun 2018
Brands and the social media World Cup
Brands face a tricky balancing act between capitalising on the global platform provided by the World Cup and the need to be sensitive to political tensions
Alex Kelham - 15 Jun 2018
Top five brand issues at Fifa World Cup
Over the past 12 months, numerous sporting properties have either climbed down from some rather unrealistic targets for title sponsorships or abandoned the idea completely
Conrad Wiacek - 27 Apr 2018
Sponsorship enters a brave new world
Showing 1 to 10 of 25 entries

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