Showing 1 to 9 of 9 records |
Companies and marketers can access a highly dedicated, attentive and young audience and the eSports audience comprises a large, live-streaming viewership
Doug Harmer - 19 Jun 2019
ESports investing – coming of age?
An eSports league is only as popular as the title it serves, and plummeting audiences could render expensive league buy-ins effectively worthless. And just as in traditional sports, the best talent will eventually claim a large slice of the revenue
Jesse Roberts - 11 Apr 2019
Figuring out eSports
As eSports expand, venues are starting to explore what their purpose-built arenas will look like and how they can attract this next generation of fans while satisfying the distinct needs of competitors
Nuno Guerreiro - 17 Jan 2019
Designing for eSports
Investing in eSports feels like ‘the right thing to do’, with its ‘If-I-get-in-early’ potential that doesn’t come around often in the sports industry . But the question remains: how does it fulfil that promise and become a transformative investment?
George Pyne - 02 Aug 2018
Investing in eSports
Broadcasters will play a significant role in diversifying eSports’ predominately young, male audience even further, by making eSports formats more accessible, which in turn will encourage a more diverse mix people to join the trend
Curt Marvis - 05 Jul 2018
ESports moves up a league
No one can satisfactorily explain what eSports is and when a game becomes an eSport rather than just a game played with a console
Annie Townley - 28 Mar 2018
eSports - Everything to play for?
Should eSports be in the Olympic Games? I believe that the IOC has to be in the eSports space, but I am not sure that eSports needs to be in the traditional Olympic Games
Terrence Burns - 09 Nov 2017
When is a Game a Sport?
Despite the huge global streaming audience that is estimated to watch gaming-related content, many eSports events actually attract low audience figures on television
Florence Lloyd-Hughes - 01 Jun 2017
In the age of tech eSports on TV will never work
One of the key elements of eSports events is that they last two days or more, making them more like music festivals than a single concert or sports match
Ulrich Schulze - 19 May 2017
eSports: a new type of sport
Showing 1 to 9 of 9 entries

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