Press Releases

Please send your press release to

Due to the high volume of press releases received, Sportcal is unable to guarantee publication.

If your business is looking to communicate its story with influential sports contacts on a specified date, please contact for details of Sportcal’s cost-effective press release distribution platform.

Showing 1 to 50 of 276 records |
Olympics - 11 Jul 2017 - Federations & NOCs
Deutsche Bahn AG, Schenker Deutschland AG, Deutscher Olympischer Sportbund (German Olympic Sports Confederation, DOSB) and Deutscher Behindertensportverband (National Paralympic Committee Germany, DBS) are joining forces for the Olympic and Paralympic Games in Pyeongchang in 2018 and Tokyo in 2020.
Olympics - 30 Oct 2014 - Federations & NOCs
The Finnish Olympic Committee and Adecco Finland Oy announced a new and stronger partnership agreement.
Olympics - 10 Jul 2013 - Sponsorship
Tokyo, 10 July 2013 - Tokyo 2020 today announced two additional Official Bid Partners have signed-on to support the Bid, bringing the current total of corporate partners to an even 20. The ever-growing corporate support is helping to add to the excitement and momentum Tokyo 2020 is enjoying in the final hours before the upcoming Host City Election in Buenos Aires, Argentina, on September 7.
Olympics - 27 Jun 2013 - Federations & NOCs
The city of Lausanne and the Swiss canton of Vaud, in partnership with the International Olympic Committee and OMEGA, have unveiled the “Countdown Clock” on the Place de la Navigation in Lausanne.
Olympics - 03 May 2013 - Sponsorship
Airline’s Borussia Dortmund sponsorship adds to world-class sports portfolio
Olympics - 09 Apr 2013 - Education
JTA will fund one British student to experience the Sochi 2014 Winter Games through RIOU’s MSA course
Olympics - 02 Apr 2013 - Sponsorship
Tokyo, 1 April 2013 - Tokyo 2020 announced today that AOKI Holdings, one of the largest fashion retail chains in Japan, has become Tokyo’s latest Official Bid Partner, bringing the growing list of corporate partners to 18. JUNKO SHIMADA JS homme, globally renowned fashion designer Junko Shimada and AOKI’s tie-up brand, will produce Tokyo 2020’s official uniforms for future presentations, including the Host City Election of the 2020 Olympic and Paralympic Games at Buenos Aires on 7 September.
Olympics - 26 Mar 2013 - Sponsorship
Tokyo, 26 March 2013 - Toyota Motor Corporation, the world’s largest automaker, today became the 17th Official Bid Partner to cement its financial muscle to Tokyo’s bid to deliver a dynamic celebration in the heart of the world’s most forward-thinking and best-organised city.
Olympics - 25 Jan 2013 - Bidding
Tokyo, 25 January 2013 - Tokyo 2020 announced today that five more Official Bid Partners have signed up following the international campaign launch on January 10, bringing the current total of corporate partners to 16. Tokyo 2020’s surging corporate sponsorship programme demonstrates that the Bid is steadily maximising its tremendous potential to attract powerful, enthusiastic sponsors in Japan.
Olympics - 21 Jan 2013 - Bidding
Istanbul; 21 January 2013: Istanbul 2020 today announced that seven of Turkey’s largest companies will unite for the first time to sponsor the nation’s bid to host its first ever Olympic and Paralympic Games, in a series of landmark deals worth in excess of USD 20 million.
Olympics - 14 Sep 2012 - Events
Sports marketing legend Michael Payne, former Marketing Director of the International Olympic Committee will present at Future Sponsorship this November in Istanbul. Michael Payne has been at the forefront of the sports marketing industry for over thirty years. He led the global marketing effort for the Olympic Movement for more than two decades as the IOC's first ever Marketing and Broadcast Rights Director.
Olympics - 19 Jul 2012 - Events
In the week before the start of this year’s Olympic Games in London, Sportcal can reveal that the games look set to break the $8-billion barrier for commercial revenues for the first time, in the four-year cycle that also included the 2010 winter Olympics in Vancouver, thanks in part to a massive, 52-per-cent increase in the value of the games’ media rights compared with the previous four-year cycle.
Olympics - 29 Jun 2012 - Sponsorship
(Frankfurt am Main/Mainz, June 28 2012) As the official logistics partners of the German Olympic team for 2012, Schenker Deutschland AG is currently transporting the first consignment containing team clothing to London.
Olympics - 26 Apr 2012 - Sponsorship
(Berlin/Düsseldorf, April 24, 2012) At the presentation of the official uniforms for the German teams at the 2012 Olympic and Paralympic Summer Games, the German Olympic Sports Confederation (DOSB) honored Schenker Deutschland AG with a certificate which named the company co-partner and official logistics partner of the German Olympic team for London 2012.
Olympics - 23 Apr 2012 - Sponsorship
Michael Payne is that rare Englishman: an Olympic insider. In the revised paperback edition of Olympic Turnaround, he provides an authoritative and compelling account of how the most important deals in recent Olympic history were struck, and how many of the bids were won or lost, including how London secured the 2012 bid.
Olympics - 11 Apr 2011 - Sponsorship
While Olympic sponsors, and their agencies, are busy working to maximise their investments, many important issues are being debated in the industry at large relating to the impact of the London 2012 Games on the sponsorship industry as a whole.<BR><BR>
Olympics - 14 Jan 2011 - Sponsorship
Couchmans LLP, the market-leading specialist sports law practice, has acted for Haymarket Media Group in its deal with the London Organising Committee of the Olympic Games and Paralympic Games (‘LOCOG’) to become the official supplier of programmes for London 2012.
Olympics - 24 Sep 2010 - Sponsorship
On Tuesday 21st September, Jean-Philippe Demaël, CEO of SOMFY, as Annecy 2018 official partner, signed a partnership agreement with the French National Olympic Committee (French NOC).
Olympics - 17 Jun 2010 - Events
Hundreds of Team Green Britain school children, Olympians and celebrities will today feedback their personal pledges and contributions for the environment in a symbolic and collective gesture for tackling climate change to remain a key focus for the future.
Olympics - 20 Aug 2009 - Bidding
Tokyo, 20 August 2009 – Tokyo 2016 now has 17 partner companies for the Bid, a remarkable number of major companies which represent the strong backing of Japanese business for Tokyo 2016 in spite of the current economic downturn.
Olympics - 17 Jul 2009 - Sponsorship
SINGAPORE, 17 July 2009 – The Singapore Youth Olympic Games Organising Committee (SYOGOC) and KhattarWong have signed an Official Sponsorship Agreement, under which KhattarWong will be the Official Legal Services Sponsor for the inaugural Singapore 2010 Youth Olympic Games (Singapore 2010).
Olympics - 16 Jun 2009 - Events
Singapore, 16 June 2009 - Technogym will be sponsoring the fitness equipment for a 1000-sqm gym during the Singapore 2010 Youth Olympic Games (Singapore 2010) from 14 to 26 August 2010.
Olympics - 24 Mar 2009 - Sponsorship
Singapore, 24 March 2009 – The Singapore Youth Olympic Games Organising Committee (SYOGOC) and Pilot Pen Singapore (Pilot Pen) have signed a Memorandum of Intent (MOI), under which Pilot Pen will sponsor writing instruments for the Singapore 2010 Youth Olympic Games (Singapore 2010).
Olympics - 26 Jan 2009 - Internet
Madrid 2016 today joined Chicago 2016 and Tokyo 2016 as a Platinum Sponsor for Sportcal's Major Sports Events Guide 2009.
Olympics - 22 Jan 2008
ASICS has signed a major deal with Eurosport to become a key presenting sponsor for the 2008 Olympic Games.
Olympics - 26 Jun 2007
PyeongChang 2014 today announced the details of two new “Green Medal” environmental programs, strengthening further the commitment of the bid team to environmental best practice.<BR>
Olympics - 09 Feb 2007
Kim Jin Sun, Governor of Gangwon Province and Executive President of the PyeongChang 2014 Bid Committee, met with the Mayor of Seoul, Oh Se Hoon, to sign the '2014 PyeongChang Olympic Winter Games Bid Sponsorship Agreement' at the Gangwon City Hall on 8 February.
Olympics - 22 Aug 2006
A leading Korean construction firm has pledged its support for the PyeongChang 2014 Winter Olympic bid by making a donation to the campaign, joining several other major Korean companies already lending financial support.
Olympics - 26 Jul 2006
Salzburg Mayor Heinz Schaden and Salzburg 2014 CEO Fedor H. Radmann presented the first wave of national sponsors for the Salzburg 2014 bid corporation in a national press conference yesterday at the Salzburg Congress.
Olympics - 07 Jun 2006
Strategic sponsorship consultancy Redmandarin and Olympic sponsorship specialists Helios Partners have announced a partnership to provide high level strategic consultancy for companies interested in sponsoring the London 2012 Olympic Games.
Olympics - 02 Jun 2006
Sochi, Russia, June 1s t , 2006 – The Sochi 2014 Chairwoman, Elena Anikina, took to the field this week in a three-day hands-on visit to the Vancouver 2010 Olympic Organizing Committee (VANOC) , observing and gaining valuable insights from their team to enhance the Sochi 2014 Bid.
Olympics - 18 May 2006
On Wednesday 31 May, Francois Carrard, former Director-General of the International Olympic Committee (IOC) , will speak at Manchester Business School on The Growth of the Modern Olympic Games.&nbsp;
Olympics - 31 Mar 2006
Official Games sponsors protected by new Act.
Olympics - 24 Feb 2006
The International Olympic Committee (IOC) announced today that Johnson &amp; Johnson will join The Olympic Partners (TOP) Programme as the first broad health care products sponsor.
Olympics - 25 Jan 2006
Sochi, January 24, 2006 - Sochi 2014, the Russian Bid to host the 2014 Olympic and Paralympic Winter Games, announced today that two of the world’s leading marketing and public relations firms, IMG and Weber Shandwick, have been appointed to support its bid.
Olympics - 25 Jan 2006
London 2012 Deputy Chairman, Sir Keith Mills, today outlined a schedule of milestone programmes and activities for the London 2012 Olympic Games and Paralympic Games, including sponsorship plans and categories.
Olympics - 08 Dec 2005
The London Organising Committee of the Olympic Games (LOCOG) has started the process of designing a logo and identity for the London 2012 Olympic and Paralympic Games.
Olympics - 08 Dec 2005
(December 8, 2005, Beijing) The Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) today announced that BHP Billiton has been named the Diversified Minerals and Medals Sponsor of the Beijing 2008 Olympic Games and the Paralympic Games.
Olympics - 24 Nov 2005
British Olympic Association (BOA) Media Manager Philip Pope is to leave the BOA to take up the role of Public Affairs Manager at Cricket Australia.
Olympics - 23 Nov 2005
The International Olympic Committee (IOC) announced today the appointment of Vincent Chupin as Vice President, Television &amp; Audiovisual Rights, a newly created position which is part of IOC Television and Marketing Services.
Olympics - 23 Nov 2005
COLORADO SPRINGS, Colo. – The highly anticipated U.S. Olympic Team apparel line has officially been introduced to America, as U.S. Olympic Team hopefuls modeled the Opening and Closing Ceremonies apparel from Roots and Medal Stand attire designed by Nike on NBC’s Today.
Olympics - 27 Sep 2005
(26/09/2005) – The agreement was announced in a press conference today, by Roberto Testore, managing director of Trenitalia, Mario Pescante under-secretary of the Ministry of the Cultural Heritage and government supervisor of Torino 2006 and TOROC CEO Cesare Vaciago.
Olympics - 01 Sep 2005
BRUSSELS, August 30, 2005 - The Sochi 2014 Olympic Winter Games Bid Committee has appointed global public relations and public affairs consultancy Burson-Marsteller and Atlanta based Helios Partners to support Sochi’s bid to host the 2014 Winter Games.
Olympics - 01 Aug 2005
The International Olympic Committee and The Coca-Cola Company today announced a renewal of their partnership for an unprecedented 12 years, thereby taking what was already the longest sponsorship of the Olympic Games to a record 92 uninterrupted years.
Olympics - 14 Jul 2005
Just one week after London won the right to host the Olympic Games and Paralympic Games in 2012, research conducted by Sports Marketing Surveys reveals that the London Olympic Games have received global backing and actionable support.
Olympics - 08 Jul 2005
A huge cheer went up in the offices of Sports Marketing Surveys when London’s Olympic bid victory was announced.
Olympics - 04 Jul 2005
Paris, June 30, 2005 – The Paris 2012 bid will receive a huge boost at three major international sports events before the IOC decide who will host the 2012 Olymipc and Paralympic Games in Singapore on July 6.
Olympics - 24 Jun 2005
New York, NY (June 23, 2005)-NYC2012 today announced that Robert Prazmark, President of Olympic Sales and Marketing-Worldwide for IMG, Rick Dudley, Chairman of Octagon, Philip Guarascio, Lead Executive for the National Football League (NFL) and former Vice President of Marketing at General Motors, Keith Reinhard, Chairman of DDB Worldwide, Dennis Swanson Executive Vice President and Chief Operating Officer of Viacom Television Stations Group, and Brian Collins, Executive Creative Director of Ogilvy &amp; Mather all have agreed to serve on New York’s Olympic Sports Marketing Council if New York is selected as the Host City for the Olympic Games of 2012.
Olympics - 08 Feb 2005
A massive branding campaign will be unveiled over the next couple of weeks to dress the streets of London in London 2012’s colours.
Olympics - 22 Dec 2004
The citizens of Madrid are enjoying the new activities and facilities that the City Council has inaugurated for the Christmas festivities. Madrid 2012 will take part in all these activities and will continue its promotional campaign during these important dates.<BR>
Showing 1 to 50 of 276 entries