Toronto, June 29, 2004 The Canadian Football League (CFL) and the National Football League (NFL) announced today they have reached an agreement on the terms of their alliance continuing through to the 2006 season. The new Agreement carries forward the cooperative venture established in 1997.

Chicago and New York, February 23, 2004 - Gatorade and the National Football League today announced they have reached an agreement in principle to renew their long-standing partnership through the 2011 season. This eight-year agreement extends Gatorade's sponsorship, which officially began in 1983, and builds upon the association between America's number one sports league and America's leading sports beverage.

Millions of Americans ring in each New Year by watching the ball drop in New York City's fabled Times Square. On Thursday, September 5, a different shaped ball will drop with Bon Jovi leading the celebration and the countdown to the NFL's 2002 season in Times Square, New York City and the NFL announced today.